How to Create a Projected Balance Sheet for a Startup

Creating a projected balance sheet for a startup can be an incredibly complex task.  Do you know what the hardest part is?  To get the balance sheet to BALANCE!  I speak from experience because I spent hours and hours trying to get our financial projection model that is used with our financial forecasting tool – ProjectionHub, to balance and tie in with our projected cash flow and profit and loss.

Although you could just use ProjectionHub or other Excel templates that help you create a balance sheet, this post is to help those of you that want to create a custom financial projection model and need to build your balance sheet from scratch.

Steps to Create a Balance Sheet Forecast

1. Format Your Balance Sheet – The first thing you need to do is format your balance sheet.  In the simplest form all you need to remember with your Balance Sheet is that Assets = Liabilities + Owner’s Equity.  You can see the basic line items that make up a balance sheet in the image below.  

Balance Sheet


2.  Enter Starting Balances – The first thing you need to do is enter starting balances.  I am going to show you an example of a fictitious business called Adam’s Lawn Care.  When I started the business my balance sheet was pretty empty as you can see below.  All I had was a bit of cash in the bank, a lawnmower, and some “Paid in Capital” which was my personal investment into the company to purchase the lawnmower initially.

Balance Sheet Example

You can also see that the $4,500 in cash that I have also shows up in the Paid in Capital section as my investment into the company.

3.  How Sales Impact the Balance Sheet

So the next thing that will hopefully happen with the business is SALES!  So let’s assume I get a contract with 5 local businesses to mow their grounds.  I will do the work, and then invoice the company and expect to get paid in 30 days.  Let’s say that I charge each company $1,000 for the first month of work, so I would have $5,000 in sales, but the day after I invoice that does not show up as cash on the balance sheet yet.  Instead it shows up as Accounts Receivable.

4.  How Expenses Impact the Balance Sheet

In the process of generating those sales I will have some expenses like fuel, oil, meals, etc.  Let’s assume that I have $1,000 worth of expenses half of which I paid with cash, and the other half I paid with a credit card.  So let’s see how that changes my balance sheet.

Balance Sheet Example

Now you will also notice above that Retained Earnings went up to $4,000.  Retained earnings is all of your cumulative net profit or net loss.  So as of right now I have $5,000 in income and only $1,000 in expenses so I have a $4,000 net income that flows through to retained earnings on the balance sheet.

5.  How Does a New Loan Impact the Balance Sheet

Finally I want to show you how the balance sheet changes when I buy a small office for my business.  I had to get a loan from the bank to purchase the building, so my liabilities increase by the loan amount of $75,000, and my assets increase by the price of the building, $75,000.

New Balance Sheet Example

I hope this has been helpful to see how different transactions impact the balance sheet.  As you are creating your own financial model, just remember that each transaction that impacts an asset, must impact a liability or equity account equally so that you always stay balanced.

If you have any questions please feel free to email me at and I would be happy to help.

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